Seven Manifestos for a Better Tomorrow
Research, Writing & Design
Emerging Scenarios- 3rd Semester
Graphic Design M.Des 2019
NID Ahmedabad
The times we live in are interesting for sure. We crossed the consumerist point of no return a while ago, and have not turned back since. Decisions everywhere are being driven by profitability and patterns of consumption, and patterns of consumption are driven by the creation of a desire to accumulate more and more. As designers, we are key players in this ecosystem of desire, but we seek to shift the narrative from ruthless consumption to a conscious and more mindful one.
We seek to create a shift from a Hierarchical definition of needs which places some things above others to a more holistic, more humane understanding of needs and wants.
For which, we propose seven manifestos- one each for a key necessity for life.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/9eacd0cf-dee1-4e8f-abee-6ae3005faeac/71478469-c83e-4c15-b056-9bfc3a07c890_rw_1920.gif?h=304b69353edca6c53f712909f2f846c7)
We created a web-based publication to share these manifestos with the world, with the text of our manifestos, and animated illustrations to complement the text.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/9eacd0cf-dee1-4e8f-abee-6ae3005faeac/26c778c3-a999-4cfa-b526-92f81159966c_rw_3840.jpg?h=7a0f7b30ff69c203ba33aa5a00073c55)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/9eacd0cf-dee1-4e8f-abee-6ae3005faeac/9e08a600-92ce-4fa0-ac25-fda53cd6d7f7_rw_3840.jpg?h=87c7a8761a52be0ecd47078941259808)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/9eacd0cf-dee1-4e8f-abee-6ae3005faeac/896fdb9b-11dd-4a08-b7cc-b4e700f8cee9_rw_3840.jpg?h=4f840825c72a3900741f4c2b00f8d93a)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/9eacd0cf-dee1-4e8f-abee-6ae3005faeac/695010e6-dbc3-4165-a1d2-66240d1da665_rw_1200.gif?h=37c9198cbdf8bc0247e9f46d0a0d1a22)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/9eacd0cf-dee1-4e8f-abee-6ae3005faeac/e8c381e2-ba46-454b-9c6e-e497ee1f1115_rw_1200.gif?h=07e1accb74420ea133de8becac5c0eb7)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/9eacd0cf-dee1-4e8f-abee-6ae3005faeac/7f0c5c43-d63d-4b9c-b82c-fd0ceac29bd4_rw_1200.gif?h=296e9835e7a5984d7aea6b221034a12f)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/9eacd0cf-dee1-4e8f-abee-6ae3005faeac/770e712a-4551-46dd-ba13-2eaac9e10816_rw_1200.gif?h=d6dacc450be2ce24b7a311cd80a3581f)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/9eacd0cf-dee1-4e8f-abee-6ae3005faeac/7caa1c8a-cd38-4ddc-9569-4b4c2160a377_rw_1200.gif?h=fb88a3e34d0266984d0a416bf825c29f)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/9eacd0cf-dee1-4e8f-abee-6ae3005faeac/0a1a22b8-a528-4506-8945-a4c7d1f0aef7_rw_1200.gif?h=139f2bbf7356aa70f1e1fcf0cd9cc060)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/9eacd0cf-dee1-4e8f-abee-6ae3005faeac/6f502aa4-8a7d-47e9-a1d6-3101f5cff43b_rw_1200.gif?h=c8ce2b0b5f236f6bca9a894373e49246)
Animated Illustrations created for each theme- Air, Water, Food, Shelter, Health, Energy, and Security.
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/9eacd0cf-dee1-4e8f-abee-6ae3005faeac/67eef0b1-2987-4dd9-ad4d-ffebcb4e9ec7_rw_3840.gif?h=48574f09d0e7cf27af3b92c3a8d84d2e)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/9eacd0cf-dee1-4e8f-abee-6ae3005faeac/7b061493-aa1f-463e-80ec-0a2d54064ab1_rw_3840.gif?h=1fbdfeda1f5cc3069dce383e2e7689a6)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/9eacd0cf-dee1-4e8f-abee-6ae3005faeac/e5c0df47-5a74-4549-807e-4c08c0101f7b_rw_3840.gif?h=42666bc01a3525429ec4b60990f1a25f)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/9eacd0cf-dee1-4e8f-abee-6ae3005faeac/5f32fd1b-92ff-4f58-a241-2a949ba4db7a_rw_3840.gif?h=f50437a53c8fe7b1effb9aa2656c87ad)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/9eacd0cf-dee1-4e8f-abee-6ae3005faeac/8b9f14dc-f7cd-4708-900a-760d47b8a162_rw_3840.gif?h=6772f535b66e39f1a978880b44cb1f1f)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/9eacd0cf-dee1-4e8f-abee-6ae3005faeac/8ae9754e-d170-495b-ae53-5b7a4e0801c2_rw_3840.gif?h=f130779719ea292483f60f1b443f2f31)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/9eacd0cf-dee1-4e8f-abee-6ae3005faeac/2c0e5ea2-a362-4513-bf26-0e6840a7d296_rw_3840.gif?h=b56e10982370dc6cd5e4219b3a813734)
Read a PDF of the manifestos here
CREDITS
Amogh Bhatnagar | Divya Lohia | Jyoti Poonia | Lakshman Khadapkar | Mahindra Tudu | Mustafa Zaveri | Nikita Jaiswal | Rohit Pawar | Saloni Khanvilkar | Satya Siva Kanth | Sherina Siraj | Sneha Majumdar | Sushmita V | Tanusree Debdas
Emerging Scenarios- 3rd Semester
Graphic Design M.Des 2019
National Institute of Design Ahmedabad
Faculty: Tarun Deep Girdher | Dipendra Baoni